EHarmony will be the most popular dating site in the UK

Are you tired to be lonely? Do you dream to find your perfect match? Do you want to have firm life-long family life? Maybe it’s time to try online dating. You should join the online dating website eHarmony and Greg Waldorf, the boss of the second biggest fee-paying site in the USA, will help you to make all your dreams to come true.eHarmony doesn’t abandon all its members to their fate, so they don’t have to browse numerous profiles in search for their soul mates. It supplies all these singles with a special patented “compatibility matching system”. It is grounded on a 250-question in-depth questionnaire that identifies main personality traits. This wonderful matchmaking system for over 10 years helps people all over the world to find their second halves and to develop serious romantic relations. eHarmony is a paying site, but it is proved by thousands of successful marriages that the chance to find your true love is worth of all the money on the Earth

May be this 42 years old balding Californian men in a conservative suit Waldorf is not similar to the love Cupid, but he really help thousands of singles to meet each other. Every day in America nearly 542 marriages are arranged by eHarmony (imagine! Every fifth wedding took place due to this site). But Waldorf doesn’t want to stop on these limits. eHarmony not so long ago was lunched in Britain and he hopes to repeat such a success there.
eHarmony became one of the most popular and profitable online dating sites. Since 2004 annual income of the site is nearly $250m. eHarmony have attracted numerous famous venture capital sponsors such as Sequoia Capital and Technology Crossover Ventures.
According to the words of Greg Waldorf eHarmony pretends to be large independent company and an IPO (stock market flotation) is one of the steps on its way to success.
Online dating is getting more and more popular.  A comScore analyst Andrew Lipsman claims that for the last few years became almost as popular as social networking websites for example Facebook and Twitter. ComScore statistics shows that during last 12 years the audience of dating websites in the US increased by 13%, whereas the total number of the Internet users rose by only 9%.
The creator of the eHarmony Neil Clark Warren, a hoar-headed, septuagenarian, devoted Christian states eHarmony to be not just an ordinal online dating site, but a relationship website. Maybe it’s not everybody’s cup of tea and seems to be generally traditional dating site oriented on creating long-termed serious family valued relations. So eHarmony is not a simple dating site for “hook-ups”. Waldorf says “Anybody who has a little bit more of a values orientation may have more interest in our site. But we have success couples who come from every angle of politics, religion. Some people are deeply religious, some people are not religious at all. The cliche is that in order to have a values orientation you must be politically conservative. But many people who are politically very liberal or middle of the road would say simply they want a relationship partner who is someone with character, values, integrity. Someone who’s going to care for them deeply. I think that just transcends any kind of politics.”
For several years eHarmony had claims from a US gay rights organization for not providing online dating services for gay and lesbian love-seekers. But half a year ago eHarmony have opened their doors to same-sex couples. Originally site was based Warren’s scientific work as a psychologist, which mainly turned around heterosexual couples. Waldorf say that they didn’t have any political anti guy views that was just never a market they were in.
Now eHarmony is open almost for everyone who is over 18 and is looking for his perfect match, except those users who are just want to have some fun and have no serious intentions. For example this dating website is closed for married people, even those who are separate but not yet divorced, or people who have been married more than three times by the age of 60.
Very few people, nearly 1% of eHarmony members, are judge by matchmaking system to be mismatched. The main complexity is often neurosis, for many people there are such periods in life when they cannot be with anyone and it doesn’t depend on person whom the eHarmony try to unite him with.
Actions speak louder then words. The meaning of the site can be judged by the number of happy united couples. For the last year eHarmony is responsible for 148,311 weddings in the US, this number is based on the Harris Interactive market research.
And now eHarmony is going to “conquer” Britain. For the past 18 monthsover million of new members have joined eHarmony dating website. But still the site has only 11th place according to traffic among UK dating websites with just 1.79% of visits (research were made by firm Experian Hitwise). For example Plentyoffish is the free-of-charge market leader with 18% in July. Also it is below some fee-paid matchmaking sites, such as Friends Reunited Dating and Dating Direct and gay sites – Gaydar, etc. But Waldorf is a great rival an aggressive television marketing campaign
Waldorf says: “We want to be the number one site where people come for long-term relationships,”
Online dating sites are the future of relationships and eHarmony is going to be number one not only in the US, but in the UK too.

Category: Online dating news

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